Cake Interview With Alex LaRosa Bakery
Welcome to the Baker & Cake Decorator Interviews Series!
Hi everyone! I am re-launching the baker & cake decorator interviews with wonderful bakers in the baking & cake decorating community for 2025. For this month, I am delighted to be featuring Alex LaRosa Bakery, who is located in Brooklyn, New York. Alex has some unique cake and cupcake designs, and you can see that she put a lot of thought into her designs! It was interesting to read how she started her bakery with her fashion background. Read on to read her full interview and check out her favorite creations! Make sure to follow her mesmerizing videos on Instagram. To check out the previous cake interviews, click here.
Interview with Alex LaRosa Bakery
Alex La Rosa Bakery Interview
Hi! Can you share a bit about yourself?
I always knew I wanted to be a designer growing up and was lucky enough to graduate from the Fashion Institute of Technology with my bachelor’s degree in intimate apparel design. After over a decade in fashion, I lost my job due to the pandemic. I was searching for a new creative outlet and stumbled upon cake design.
I adore making cakes, but I oddly have no sweet tooth & prefer all things salty. I live in Brooklyn with my husband and 6 year old. They are both my taste testers!
How did you get started with making cakes & cupcakes?
During the pandemic I lost my job and was searching for a creative outlet. I baked cupcakes for a friend’s birthday, she loved them so much she asked me to bake for her sister’s birthday. I posted a picture on Instagram & before I knew it, friends of friends were asking me to bake for their events. My business truly grew organically! I never could have guessed I’d be a cake designer.
What are your challenges with running a bakery business?
My biggest challenge is the back end of the business. Ordering supplies, working on invoices, emails, etc. I love the creative side, so I am definitely slower than I should be with these things.
Starting a new business can be challenging, but with the right mindset and tools, you can succeed. Remember to stay focused on your goals, surround yourself with supportive people, and don’t be afraid to learn from failure.
Name of person
Where do you find your inspiration from?
I find my inspiration from everywhere! It could be a beautifully designed menu, someone’s print on their clothing, greeting cards, etc!
What is on your next to try on your list for trying new techniques?
This is a good question…There is not one specific technique, but I do have a giant folder of inspiration saved on Instagram.
What are your must have cake & cupcake flavors?
Anything tea related! My faves are my Earl Grey and chai-flavored cakes! I also did a test of a chamomile-flavored cake that I adore!
What is your favorite and least favorite thing about baking and decorating?
My favorite is decorating, when all my piping bags are set up and I’m ready to go. I love to blast my favorite music and dance as I go! My least favorite part is cleaning!!!
What are your favorite cake trends?
I love fresh flowers on cakes, those organic, almost messy style cakes with tall stemmed flowers that look like they are growing out of the cake.
What advice would you give someone who wants to become a content creator while owning a bakery business?
It’s a LOT of work!! You are working all the time, but it’s also so unbelievably rewarding. You will meet some amazing friends through social media and develop friendships without meeting IRL, which is so wild but very 2025! You can have friends all around the world with similar interests as you.
Author Notes
I can attest to this for baker social media friendships. Alex is such a sweet human being and I am honored to know her.
What are your favorite things to do besides making cakes & cupcakes?
I love to practice yoga & meditation. It truly grounds me and slows me down, which I very much need, and feels great on my body. I also love going out to meals with friends and trying new foods!
My Favorite Creations
Birthday Candles Cake
Such an unique birthday cake idea!
Vintage China Cupcakes
I love the faded denim look on this cupcake set!
Desert Dreamer Cakes
A gorgeous duo of desert cakes with their own complementary colors.
Farm Animals Cupcakes
This is an adorable set of pig, cow and sheep cupcakes! (Video links)
Fall Florals Cake
What a lovely cake filled with fall floral buttercream flowers.
Winter Wonderland Cupcakes
Winter wonderland, indeed! Check out that adorable snowman.
Monster Mash Cake
I’m loving the shaggy effect for this Monster Mash cake! (Video link)
Monster Mash Cupcakes
Amazing set of Monster Mash cupcakes with different textures and colors.
Love Is Love Cake
What a perfect cake for Pride Month! Click here to check out Pride Month creations.
Love Struck Cupcakes
I love the variety of Valentine’s themes! Click here to see how the envelopes are made!
Thank you, Alex, for taking the time to do this interview! Check out below on how to follow Alex’s amazing creations on social media.
More about Alex La Rosa Bakery
A self-taught baker, Alex creates custom-decorated cakes and cupcakes that are as delicious as beautiful. Each dessert is crafted individually using high-quality ingredients, and every element of the dessert is edible.